Presenting the revamped Buy A Pair, Give A Pair campaign to Warby Parker is an exciting opportunity to blend creativity, holiday spirit, and social impact. Under the captivating tagline “Seeing is Believing,” this initiative seamlessly integrates the act of purchasing eyewear with the journey of giving the gift of sight to children in need. Imagine your customers as elves in Santa’s workshop, crafting not just eyeglasses but moments of clarity and joy for the less fortunate. Warby Parker will transform into Santa’s Workshop and every pair will be gifted like it was delivered straight from the North Pole. The tagline perfectly encapsulates the visual magic we’re set to create—transforming ordinary eyewear purchases into a festive adventure of spreading holiday cheer. This campaign tells a story of each purchase resonating with the belief that sight is a gift, and with it, children can witness the magic of Christmas.
In these letters, Santa Claus extends heartfelt appreciation to Warby Parker's cherished customers for playing the role of Santa's elves in the workshop. The letter expresses gratitude for their generosity in choosing Warby Parker, where every purchase contributes to crafting magical glasses for children in need during the festive season. Simultaneously, a special letter is sent to a child, revealing that, with the assistance of Santa's glasses-making elf at Warby Parker, a unique and magical pair of glasses has been handmade exclusively for them. This delightful exchange captures the essence of the 'Seeing is Believing' campaign, where customers become essential contributors to the enchantment, spreading joy and clarity to less fortunate children in the spirit of Christmas.
